20 Cola Museum

The project “20 Inches” originated from a love for the nostalgic times of the second half of the 20th century, when the bicycle was not just a means of transportation, but also a symbol of freedom, independence, and youthful spirit. During that period, the bicycle played a key role in the lives of young people, offering them opportunities for fun, exploration, and engagement in sports. The goal of this museum is to revive that vibrant world of youth and their two-wheelers through the richness of bicycle design from that era, as well as to showcase the inseparable connection between bicycle culture and pop culture in general. Pop culture, through music, films, fashion, sports, and the development of video games, had a tremendous influence on everyday life, shaping social norms and styles.

Through diverse exhibitions, visitors can immerse themselves in the atmosphere of those exciting years, admiring the design innovations and creative solutions of bicycles that became icons of their time. The museum not only presents the technical and aesthetic aspects but also the stories behind each bicycle, its owners, and their adventures.

In addition to the exhibitions, the museum offers a wide range of educational programs, interactive projects, and courses, which allow visitors of all ages to learn about photography techniques, design, the history of cycling, and, of course, the pop cultures that shaped that era. These educational contents not only provide a deeper understanding of the museum’s themes but also enable the development of creative skills that are essential for shaping contemporary artistic and design projects.

It is a great pleasure to be part of the team and collaborate with the 20 Cola museum, as we contribute daily to creating an inspiring space that not only preserves but also brings to life a unique cultural heritage.